Yeah, I didn't know anything about this until I was asked if I thought we could buy and build these printers as part of my 3D printer meetup (by Carol of Sierra College). She described it to me, and I told her that you could not buy the parts needed to build it at that price.
Figure a control board, at least 3 stepper motors, optics and power supply, and you are close to $100.
However, some companies would sell the equipment at a loss, if they had a lock on the resins you had to buy.
Kickstarter is an investment process, not a purchase of items, so occasionally people don't get their product. Still, it is fraud, and both of them should get locked up.